Campaign FAQ
The leadership phase of the Driven campaign launched in 2011, with a public launch in September 2017. The campaign will be complete in 2021.
The campaign goal is $4 billion.
Your individual gift will go to the college, unit, or purpose you specify. Overall, the campaign goal is to raise $1 billion for students, $2 billion for faculty and research, and $1 billion for University initiatives and outreach. Learn more about these areas.
Yes, you can specify that your gift will go to a specific college, campus, unit, or purpose. Learn more about the fundraising priorities for U of M colleges and units, or search for an area to support.
Being in a campaign is a great opportunity for all campuses, colleges, and units across the University of Minnesota system to join together and showcase their philanthropic priorities at the same time.
If you’re connected on social media, learn more about being a U of M influencer and help us spread the word about the impact of U philanthropy.
Yes, estate and other planned gifts count toward the campaign goal. You can make a planned gift by including the U in your will or trust, naming the U as a beneficiary of your retirement account or life insurance policy, or making a gift that provides income, like a charitable gift annuity. If you've made a planned gift and have not yet informed us, please let us know so we can acknowledge your generosity and ensure that your gift is included in the campaign. You can also contact the Planned Giving staff at 612-624-3333 or Learn more about ways to give.
Yes, all gifts and pledges received from the campaign’s start on July 1, 2011, through the completion of the campaign on June 30, 2021, are part of the Driven campaign.
The University’s crowdfunding website makes it easy to create customized fundraising pages for U of M causes. You can use it to raise funds as part of a U event or fundraise for a University cause to mark an occasion, such as a birthday or anniversary. Want to raise funds with others as a team? You can do that, too.
The University of Minnesota seeks gifts from individuals, corporations, foundations, and others on an ongoing basis. After the campaign goal has been met, the University will assess its priorities and determine future fundraising goals that best support those priorities.