The U of M takes pride in our brand image and works hard to ensure the messaging connected to it is positive and consistent, because it reflects on the important work of the University’s researchers, physicians, faculty, and staff. Approved event organizers assume the accountability of adhering to U of M brand policies.
Referencing a cause
Event organizers may talk about the U as a beneficiary and link directly to U of M online giving systems. Upon approval, event organizers may reference the University as the beneficiary of the fundraiser, but not as a sponsor or a host. For example, an event should be promoted as the “Golf Outing to Benefit the University of Minnesota” rather than the “University of Minnesota Golf Outing.”
Promotions and solicitations for your event should clearly state the purpose for which the funds are being raised. We recommend noting that all net proceeds from this event will benefit the University of Minnesota. Event organizers also have the option of including and promoting their chosen U of M cause.
Using the logo
We encourage groups fundraising for the U of M to highlight the U as a beneficiary. However, community partner events are not permitted to use the U of M logo without prior permission from UMF or University Relations.
To seek permission, event organizers must submit an event proposal form, agreeing to all UMF policies, considerations, and agreements. Organizers of events that have been approved to use the logo will receive written communication.
Visit the U brand policy for more details.